Online Gambling in Italy 2026
Italy has one of Europe's largest and most regulated gambling markets, governed by the ADM (Agenzia delle Dogane e dei Monopoli). All major international operators including Bet365, William Hill, and Betfair hold Italian ADM licences. Italy is notable for its strong calcio (football) betting culture — Serie A, Coppa Italia, and Champions League markets are among the deepest in the world.
Italy — Key Facts
- 01Italy was one of the first EU countries to establish a fully licensed online gambling market (2011)
- 02ADM requires all licensed sites to display responsible gambling messages in Italian
- 03Calcio betting — particularly Serie A — is deeply embedded in Italian culture
- 04Italy banned gambling advertising entirely in 2019 (Dignity Decree)
- 05The Superenalotto jackpot regularly exceeds €100 million
Most-Bet Sports in Italy
Best Online Casinos in Italy
These casinos accept players from Italy and support local payment methods.
The world's biggest online gambling brand — 100+ live casino tables
Up to 500 Free Spins on 1st Deposit
18+. New customers only. Min deposit £10. Wagering requirements apply. T&Cs apply. Gamble responsibly.
Britain's most iconic bookmaker — established 1934
Stake £10 → Get 200 Free Spins
WHV20018+. New UK customers. Min deposit £10. 40x wagering. Free spins on selected games. T&Cs apply.
"King of Mobile Casino" — 3,000+ games on any device
Up to €1,000 Cash + 2,600 Free Spins over 12 Weeks
18+. New customers. Up to €1,000 cash (cashback-based, 35x wagering) + 200 FS on deposit + weekly spins over 12 weeks. T&Cs apply.
Best Betting Sites in Italy
Licensed and regulated sportsbooks available to Italy players.
Bet $10, Get $365 in Bonus Bets
21+. New customers only. Available in NJ, CO, OH, VA. Bet $10, get $365 bonus bets win or lose. Min odds -500. T&Cs apply.
90 years of British betting — best horse racing odds guaranteed
Bet £10, Get £30 Free Bets
HILLSPORTS18+. New customers. Bet £10 on any sports market. Get £30 in free bets. Min odds evens (2.0). T&Cs apply.
Bet against other punters — better odds than any traditional bookie
Bet £10, Get £50 in Free Bets
ZBBC0118+. New UK customers only. Code ZBBC01. Bet £10 at minimum odds 2.0. Get £50 in free bets (sportsbook only, not exchange). T&Cs apply.