SportPesa

SportPesa launched in Nairobi in 2014 and rapidly became a household name across East Africa — becoming one of the fastest-growing sportsbooks in the world at its peak. Despite a turbulent period due to a tax dispute that led to a Kenya market exit, it returned and remains the region's most recognised brand.

The M-Pesa integration is seamless. Deposit by sending money to the SportPesa Paybill number — done in 30 seconds from any phone, without even needing a smartphone. Withdrawals also come back via M-Pesa, often in minutes. For a region where mobile money is infrastructure, this convenience is critical.

The Mega Jackpot — predict the results of 17 football matches for a chance to win up to KES 200 million — is a cultural phenomenon. It's discussed in offices, markets, and matatus every week, driving the sort of engagement no marketing budget can replicate.

Football markets are extensive: Premier League, La Liga, Bundesliga, Serie A, and comprehensive African coverage including the KPL (Kenyan Premier League), Tanzanian league, and AFCON qualifiers.